The Exceptional Dental Practice –
Why Good Enough isn’t Good Enough

By M. William Lockard, Jr. DDS

Dr. Lockard, author of The Exceptional Dental Practice Why Good Enough Isn’t Good Enough, presents a vision, philosophy, and process for creating the practice of your dreams through in-office consultation, study club seminars, and presentations to dental meetings.

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The Exceptional Dental Practice –
Why Good Enough isn’t Good Enough

Dentists in twelve countries on five continents have purchased this book.



Read Reviews of the Book

I am a prosthodontist and have read tons of books over the years. I have been looking for a philosophy for life and now I’ve found it. THANK YOU ! It has been a turning point in our lives down here. You probably have no idea how deeply you can change lives. It has demanded a lot from me but the patients are in love down here with the Power of the Force ( yes, I have called the Philosophy “The Force”)

Thank you for bringing back happiness to my practice, to my home, to my family and to myself. Thank you for being there for this profession. Thank you for rescuing me. Thank you for bringing back happiness to my practice and my home. Thank you for bringing back God to our lives.

God bless you !        Frederico L.   Brazil, South America


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Unlike many books these days this book is not a downloadable PDF but a hard copy! Order your copy today!

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Healthy dental practices achieve their success from a shared purpose-driven vision and value-based philosophy.

#1 Values Clarification

#2 Team Development Process

#3 Practice Systems and Process

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 About the Author

The Exceptional Dental Practice – Why Good Enough isn’t Good Enough

Dr. M. William Lockard, Jr. graduated from Northwestern University Dental School. He has been involved as an associate faculty member and currently advisory faculty at The Pankey Institute for 48 years, a clinical instructor in Fixed Prosthodontics at the University of Oklahoma Dental School, an intern advisor at St. Anthony Hospital and a teaching faculty member with The Pride Institute.

He is a former member of the Academy of General Dentistry Foundation board of directors, L.D. Pankey Dental Foundation board of trustees, and Oklahoma Board of Governors of Registered Dentists. He has published in The Journal of Prosthetic Dentistry, Esthetic Dentistry Update, Dental Economics, Dental Management, GP (Practice Expansion Through Clinical Specialization), Texas Dental Journal and Oklahoma Dental Journal. He is the author of a previous book, The Winning Combination A Philosophy.

Dr. Lockard has presented seminars and in-office consultations on dental practice management systems, structure, communications, comprehensive restorative dentistry, and team development process throughout the United States, England, Japan, and Canada. He has made presentations at the Yankee Dental Congress; Hinman Dental Meeting; Chicago Mid-Winter; American Academy of Restorative Dentistry; Southwest Dental Conference; Greater New York Dental Meeting; Greater Houston Mid-Winter; Society for Occlusal Studies Symposium, Vancouver B.C.; ADA Annual Sessions in Atlanta, Miami, Orlando, and Hawaii; the California Dental Association; the American Academy of Dental Practice Administration; the European Dental Conference, London, England; and the Academy of Practice Administration, Tokyo, Japan.

He has held memberships in The American Academy of Fixed Prosthodontics, The American Academy of Restorative Dentistry, The Equilibration Society, American Society for Geriatric Dentistry, Pierre Fauchard Academy, ADA, Oklahoma Dental Association, American College of Dentists, and International College of Dentists.